Sustainability is a business choice that has short-term and long-lasting benefits for your business. Therefore, implementing go green policies at your company still remains just as important. Remaining sustainable means avoiding ill-timed disruptions to business operations, as well as keeping the benefits you have earned from going sustainable in the first place, such as strengthening your business reputation and saving money.
Changing your sustainable business practices means disrupting your business flow. For example, switching from your current eco-friendly office supplier to a regular one potentially damages your relationship with that supplier and increase costs. Costs will increase from having to buy more office supplies, such as having to buy standard envelops over the reusable type. Abandoning your environmentally friendly practices also means losing the reputation you may have built as a green company. Losing that reputation means losing out on partnerships with other eco-friendly businesses and alienating the environmentally-conscious section of your target market. Your business will also lose money you stop using renewable sources of energy. You will use up your resources and waste time trying to find and invest in new ones quickly enough to maintain your level of business.
The cause of sustainability is not only important to the environment itself, but also to your business. Therefore, abandoning that cause now will eliminate most of the hard work you have. Deciding to maintain eco-friendly practices will not only help you continue to reap benefits, but will also help your business in the long run.