Sending a personalized card isn’t just something you should do for your grandmother’s birthday.
(Although please do that too.)
From a business perspective, sending a personalized card or letter, has a massive benefit: strengthening your relationship with a client, industry contact, or other person of importance. Even simple “thank you” cards can go a long way to establishing trust, increasing brand recall, and inspiring return business.
The personalization bit is where most businesses struggle—who has time to send out, say, 50 or 100 cards, let alone the time to personalize each one?
It’s actually a lot more doable than you might think, thanks to variable data printing.
What is Variable Data Printing, and Why Should Businesses Everywhere Be Using It?
Variable data printing is a method of printing that involves changing out preselected portions of a template with unique data points. To break that down a bit, it means that you can personalize certain parts of a document based on the data you already have.
So, as a very basic example, let’s say that you have a customer database that includes first names. Instead of sending out letters to your customers that say the very generic greeting “Hello there!” you might have the letter address them by name. So it would say “Hello Bob!” for a customer who’s name is Bob, and “Hello Alice!” for a customer named Alice, and on and on down the list. Makes sense, right?
When you get creative, variable data printing allows you to do some very powerful things. Names, addresses, products purchased, locations, and so on can all be personalized through variable data printing—which is what XMPie is great at doing. A good way to get started with experimenting with XMPie and variable data printing is the Xerox Connect App for XMPie.
The Xerox Connect App for XMPie is a Great Way to Get Your Feet Wet With Variable Data Printing
The Xerox Connect App for XMPie gives you instant access to over 50 templates for a variety of cards, calendars, and letters, each of which can be customized with the power of variable data printing.
For example, cards can be customized with the recipient’s name, an additional personal message, images, and more—if you can think of it, it can be personalized. Calendars can be customized with your company name, important dates, and so on.
Personalization helps businesses start a “chain reaction” of better visibility, increased trust, and improved results with their clients and business contacts.
Learn More About the Many Creative Ways You Can Use Xerox Technology
XMPie is just one of the many ways you can use your Xerox multifunction printer for more than just simple printing. With the flexibility to get creative, your office technology can open new doors for your business.
For example, check out our post Augmented Print: How Businesses are Combining Print and Digital Marketing Campaigns to get an idea of how organizations are merging the real world and the online world with their print marketing campaigns, or our post Did You Know That Your Xerox MFP Can Translate Documents Into Over 40 Languages? to learn about how you too can enter the global marketplace with help from your Xerox MFP.
If you’re ready to upgrade to the Xerox experience, please contact us today at (888) 784-3494 or request a free online quote.
