In an increasingly competitive market, printers are continually finding the need to innovate, expand, and find new ways of not only attracting new business, but keeping even their longstanding clients around.
While there’s little that can compare to a wonderful sense of artistic creativity and great customer service, there are a few little tricks some designers have started employing in recent times—one of which being Xerox’s impressive Vivid Ink Kit, a toner accessory for Xerox PrimeLink C9065/C9070 or C60/C70 printers.
In today’s post, we’ll be looking at how print shops are innovating and finding new markets with CMYK Plus technology from Xerox. Let’s dig in:
Get Noticed, Stand Out, and Keep the Benefits of Short Run Printing
With Xerox Adaptive CMYK Plus Technology you’ll quickly be able to stand out from your competition, because some of the creations these brilliant colors are capable of producing are absolutely stunning. With new ink types including Gold, White, Silver, and Clear, designers are given the freedom they need to truly express themselves in a new and exciting way.
What’s even more impressive about this single-pass printing process is that you can choose to run a second pass with traditional CMYK, upping the amount of colors at your disposal from four to eight—this can result in some truly unique and beautiful creations.
You Already Know Traditional CMYK Processes Like the Back of Your Hand – So Make Them Even Better
The thing about short run digital printing is that it’s cost effective. Or at least it can be, if you’re doing it right. But perhaps more importantly, digital printing is “time effective,” meaning that the amount of time spent on preparation and labor is a factor in determining your margins.
As you likely already know, foil stamping and coating techniques are costly both in terms of materials and time. CMYK Plus only requires a single pass. As mentioned above, you only need to do two passes if you’re working on a truly unique project.
The Bottom Line is That Xerox Technology Can Help You Improve YOUR Bottom Line
We’ve helped many New Mexico businesses throughout the years discover the many ways that modern Xerox technology can help improve their profit margins, make life in the office easier, and do things that they never even thought was possible with a printer.
For example, did you know that with the proper setup your printer can take voice commands? It’s true—just check out our post Xerox’s Artificial Intelligence Gabi Voice Feels Futuristic, But You Can Use it Today.
For more information about innovations like CMYK Plus for professional printers, designers, and creative people everywhere, the best way to get started is simply to get in touch with us. Come and visit us at either of our offices in Los Alamos or Albuquerque, or give us a call at (888) 784-3494.
And if it’s time to upgrade your office equipment, we also offer completely free online quotes. We’ve thought of everything!
